Senior Brand Manager - FMCG

Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is looking for a strategic and creative Senior Brand Manager to lead brand initiatives in Polokwane, Limpopo, ZA . This role is pivotal in driving brand growth, market share, and consumer engagement for key product lines. The Senior Brand Manager will be responsible for developing and executing comprehensive brand strategies, from market research and consumer insights to product innovation and integrated marketing campaigns. Key responsibilities include: conducting market analysis and competitive benchmarking, defining brand positioning and messaging, managing the brand's P&L, developing annual marketing plans, overseeing advertising and promotional activities, collaborating with sales teams to ensure effective go-to-market strategies, and managing external agencies. You will also be involved in product development, packaging design, and ensuring brand consistency across all touchpoints. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a proven track record of success in brand management within the FMCG sector. A minimum of 5 years of relevant experience is required. Strong analytical skills, strategic thinking capabilities, and a deep understanding of consumer behavior are essential. Excellent project management, communication, and leadership skills are necessary to drive cross-functional teams and manage multiple brand initiatives. Experience with digital marketing and social media strategies is highly desirable. This is a fantastic opportunity to shape the future of prominent brands and contribute significantly to the company's success in a vibrant market. We are seeking a passionate and results-oriented marketer.